INDUSTRY FOCUS: TECHNOLOGY
行业焦点：技术 - 到2021年底，什么类型的技术将对时装行业产生最大的影响以及服装专业人士如何准备？
虽然许多企业能够利用technology to shift their models, offerings and capabilities have survived the yearlong shutdowns due to the COVID-19 pandemic, efforts to repair the damage have only just begun. Continuing to invest in new technologies and remaining current on updates to existing tools are necessary to fortifying businesses in the fashion industry in order to increase their chances for survival.
在2021年下半年接近，工作继续作为服装行业的重建。这项工作要求关于如何选择适当的技术来强化企业的专家指导。万博app哪里可以下载asked apparel-technology experts:到2021年底，什么类型的技术将对时装行业产生最大的影响以及服装专业人士如何准备？
Sharooz Kohan.那Chief Executive Officer, AIMS 360
We are seeing two areas making the largest impact. These two areas are driving increased revenue generation for our AIMS360 clients: 1) order consolidation from multiple wholesale and direct-to-consumer sales channels and 2) intelligence features for processing and shipping the higher volume of orders coming through. Professionals can prepare by working with additional sales channels that can bring them more volume in combination with preparing the internal departments to handle the increased sales volume.
Digitalizing workflow can only happen if a company has built an authentic digital garment library of high-quality digital assets. These must contain all of the necessary data, standards and tools required to properly mass-produce a garment.
The first step is to understand, create and define the size and shape standard for a target consumer population. Accurate body standards enable companies to generate a complete range of correctly sized and shaped avatars. These virtual bodies, encompassing all the key measurement data, are the basis of producing a relevant, authentic digital garment.
David Collins, General Manager, Avery Dennison Fastener Solutions
The most significant trend during 2021 will be the continuing movement toward sustainable solutions for apparel applications. That’s especially true in the plastic-fastener sector. This year will likely see further implementation of recycled fasteners and the introduction of additional biodegradable solutions. Biodegradable fasteners consist of a plastic that’s been specially processed to break down over time.
In 2020, Avery Dennison Fastener launched a core portfolio of standard and fine-fabric plastic fasteners to help our apparel customers meet their sustainability goals. We plan to expand this portfolio in 2021 by adding new colors and different lengths and widths. Plus, we’ll be adding security ties and specialty ties to our offerings. The number of recycled and biodegradable apparel solutions we offer will continue to grow throughout the year.
Giuseppe Cianci, Chief Operating Officer Bierrebi International
时装界一直经历了一些非常相关的变化，将永远影响和改变市场。购物转移到数字渠道和消费者总是更加关注公平，产品质量和可持续发展 - 每个服装公司都必须专注于改善和塑造其业务模式以满足这些新趋势。
There is not just one technology that will affect this market. Instead, it is important to introduce new tools and strategies across the entire supply chain to innovate all the processes. In the new scenario, it is useful to highlight the main implications of sustainability—not just using, for instance, sustainable or organic materials but mainly implementing sustainable processes throughout all the production phases. This translates into a higher efficiency that decreases consumption and waste.
Michele Salerno.那Director of Marketing and Assistant Vice President, Celerant Technology Corp. and CAM Commerce
Entering product, pricing and promotion data once and having them update immediately on all channels; offering loyalty rewards and gift cards in-store and online with buy-online, same-day pickup in-store or at the curb with text-message alerts; having real-time inventory levels across all channels including marketplaces; sending automated and personalized emails based on triggered workflows are some of the many capabilities of an all-in-one retail system. Most apparel retailers have a point-of-sale or an e-commerce site already, but having all systems on one platform and with one technology vendor to partner with can have a huge impact on a retail business.
At Celerant, we recommend starting in phases. Choose the right technology partner you know can support your business long term and in all aspects, and then start with whichever channel is most important, with plans to phase the rest in. While some retailers have technical teams and can approach all aspects of their project at once, most prefer to transition and focus on one area at a time, adding on as they go. But the most important aspect is to do your due diligence during the research phase and find the right technology partner from the start.
瑞安腾，商业发展副总裁Clo Virtual Fashion，LLC
我认为3 d的神话还没有开始收养n into the industry will be busted, which means that designers, tech designers, patternmakers, merchandisers, sales teams, marketing teams all need to look at the ripple effects of using 3D assets throughout the entire fashion industry. For too long this industry has contributed too much waste of not just extra samples and over-creation of items but also waste of time, lack of communication and work. 3D can solve all of these problems, and it will lead to a global communication that will push creativity and innovation forward for years to come.
Paul Magel, President of Business Applications, Computer Generated Solutions
The technologies that need to be deployed to achieve this fully connected supply chain include application-programming interfaces, platform solutions and robust enterprise resource planning, among others. Once connected, technologies such as machine learning, AI and data-analysis tools will be the most effective in driving efficiencies and visibility to manage compliance and sustainability concerns.
It is essential to start mapping the retailers that are a good fit for your brand and find a partner such as Cymbio to manage both marketplace and drop-ship connections using any systems, data formats and e-commerce platforms so that you can onboard with just about any retailer that fits your strategy.
Adele Genoni, Senior Vice President and General Manager, EFI Reggiani
The on-demand Web2Print business model reached new heights and the business model is forecast to become even more prominent in 2021. The empowered consumer is really the architect in every detail, so personalization and customization are the directions early adopters are taking. Digital printing and short processes such as dye-sub and pigment printing are the ideal answers to this trend.
Short processes and sustainable solutions such as EFI Reggiani TERRA pigment—a digital green solution that eliminates the need for steaming or washing on direct-to-textile applications.
蒂姆检查那Senior Product Manager of Professional Imaging, Epson America Inc.
The print technology most likely to have the largest impact on the fashion industry is dye-sublimation. Digital dye-sublimation technology has a lower barrier to market entry, low operating costs, an extremely wide range of print-compatible fabric options and minimal environmental waste.
数字染料 - 升华设备在过去十年中看到了重大变化，从鹅卵石的照片和CAD打印机移动到专用的升华打印机，其具有一致的输出和高可靠性。2021年提供的设备范围为输出量，适用于全部采样，全面采样，高批量数字生产。设备的成本随着运营成本而下降，只能成为服装生产总体成本的一小部分。随着更多设计人员获得数字设计的经验和升华的几乎无限的可能性，我希望看到升华有多年来的重大影响。
Dye-sublimation transfer printing of fabric is a waterless process, so it avoids wastewater as well as the cost associated with water treatment. Digital sublimation enables greater utilization of fabric by positioning design elements exactly as intended and grouping fabric parts together to increase yield per yard. This reduces the amount of waste fabrics as well as the cost of production. Fabrics made of recycled content like used water bottles, such as Repreve, have a positive impact on our environment as well as resonate with consumers. Lastly, digital dye-sublimation offers a shorter time-to-market, reducing the need to inventory massive amounts of product and produce only a minimum amount needed at a time.
Edouard Macquin, President of the Americas, Lectra
Supply chains include people, processes and technology. Each of these needs to be revisited. For example, next-gen PLM needs to replace legacy systems, new processes need to foster agility and collaboration, and people need to be upskilled to make this happen.
到目前为止，将在2021年对时装行业的最大影响的技术是在线和砂浆的适合技术。时尚零售商必须学习如何在线提供更好的客户体验，许多人出来的锁定，都集中在商店的数字化的转变。尺寸真的是唯一减少在线退货的技术 - 以及，因此，有限公司2排放 - 减少对拟合房间的依赖，在大流行中批评，同时也提高了转换率。这对消费者和时装零售商来说，这是一个很大的一步，现在比以往任何时候都更必要。
Mark Burstein, President and Chief Strategy Officer, NGC Software
解决方案提供供应链可追溯性，透明度，可持续性和环境，社会和治理评分能力和指标将对2021年对全球时装行业的影响最大。Logilityreleased a traceability solution in January that allows our customers to track the chain of custody from cotton farm to finished-goods import, primarily to comply with U.S. Customs requirements that prevent Xinjiang cotton from entering our market.
There is also a social-compliance component that verifies commercial-reasonableness compliance for suppliers at every level, preventing forced labor, child labor and unsafe working conditions. It also evaluates the suppliers’ capabilities, determines weekly capacity and assigns a risk level based on a variety of factors. All these functions combine into a measurable ESG score for each brand. Many companies likeNike那Chipotle那Canadian Banks和FTSE 100的一半现在基于企业ESG性能的执行补偿。更多公司肯定遵循这种趋势。
Traceability is a component, albeit a very important one, of Logility’s Digital Supply Chain Platform. We are also seeing customers adopt E2E (end-to-end) integrated cloud platforms that capture, consolidate and share enterprise information, both internally and externally, to increase speed-to-market, improve efficiency and make better decisions.
Covid-19当然暴露在供应链可见性方面的差距，当某些分销渠道关闭时，当其他人爆炸时，当某些分销渠道关闭时变得非常明显。当前使用SILED系统的通信方法，Exceland email broke down during the early stages of the pandemic, so there is a lot of momentum from leading brands and retailers to rectify this situation and prevent it from happening in the future.
Trevor Sumner, Chief Executive Officer, Perch
鲈鱼预计,2021表示ds, every company will become a tech company and, with that, the technologies that will have the largest impact on the fashion industry are focused on the data that give insight into what’s happening in-store and the platforms that can affect conversion. These are converging with the Internet of Things, which will merge the best of physical and digital shopping together.
TheInternational Data Corporation在未来四年内预测IOT技术的10倍。整个物理商店将用智能货架和传感器激活，不仅仅是交通流量，而且购物者如何与每个产品进行交互方式;交互式显示将个性化每个购物者的体验，并带来更新的工具，如样式建议，虚拟试验和拟合分析;平板电脑和语音激活将使更好的销售员工并收集销售转换数据。
Henry Ma, Chief Executive Officer, Ricoma International Corporation
For years, the fashion industry has been dominated by the desire for personalization and custom apparel—a demand that continues to be met by garment and textile industry leaders at Ricoma. But meeting that demand wasn’t enough for us. Instead, we chose to exceed it.
Equipped with our most-advanced technology, Ricoma’s new MT-8S is the industry’s first and only 20-needle embroidery machine. With single and multi-head models, this machine is capable of customizing anything from small areas like shirt cuffs and patches to bulkier items including luggage and drapery. The 20 needles allow users to calibrate specific needles for cap embroidery, small lettering and knits to reduce setup time, increase profitability and maximize productivity—all without compromising quality.
This state-of-the-art machine also boasts Wi-Fi connectivity and advanced-network technology, offering apparel professionals the ability to link together stand-alone Ricoma machines as well as store up to 200 designs to increase on-demand flexibility and project versatility.
Larissa Posner, CEO, StyleScan
By the end of 2021, 3D and AR technologies will redefine the consumer experience within the fashion industry, especially within the realm of e-commerce. Consumers have already adopted new digital tools when shopping online: 3D and AR preview have been successfully implemented for makeup and eyewear try-on and furniture where the consumer can place an item right into their own space. The apparel industry is lagging behind when it comes to digital transformation. Luckily, some cool technology startups are emerging and looking for partnerships with established fashion companies in order to help them adopt these new cutting-edge tools.
Irina Kapetanakis, Vice President of Marketing, Suuchi Inc.
Supply-chain-management software will be the technology that revolutionizes the apparel industry in 2021. After a rocky 2020 and the markets beginning to pick up, supply chains need to have a digital backbone that supports end-to-end visibility and the ability to react quickly to any potential changes. Apparel-supply-chain professionals can use this time to start change management and implementation by introducing new, intuitive systems to a small group of key users before a full rollout across the organization.
The micro factory, or on-demand manufacturing model, is the way forward for localized manufacturing. In this model, products are made only after they are sold. Until that point, the data for each garment—pattern, sample, marker—are digital. This means there is less waste in product development and zero inventory to dispose of if something doesn’t sell.
Asher Fabric Concepts是一家美国公司的一个优秀的例子，该公司已经使用了用于激光切割的Tukatech Technology，自动织物扩展和单位生产系统，用于缝制，能够立即制作少量和船舶。
Apparel professionals can prepare for this shift by digitizing as much of their process as possible if they haven’t already due to the pandemic. Even just starting with a CAD system is better than continuing to do manual patternmaking, grading or marker making. Once you have that, you can drive a 3D sample-making system or even an automatic cutting machine.
The biggest thing, however, is the change in mindset. There is no going back to the way things used to be because that wasn’t working either! Startups have the biggest advantage because they aren’t weighed down with as much baggage as established businesses.
*Responses have been condensed for space.