Cooper Design Space To Remain Committed to Fashion, Owners Unveil New Company Name
In a fast-changing downtown Los Angeles, theCooper Design Spaceshowroom building will maintain its focus on fashion, said the building’s management; however, the owners will be unveiling changes before May, such as a new name for the Cooper and its sibling buildings—The Hirsh Collective—as well as new websites, logos and social-media outreach.
Part of the company’s new direction will emphasize a growing momentum and shared mission among the Cooper and its sibling buildings, said Robert Warren, the president ofInvestors’ Property Services, which has managed the properties since 2019. Since then, the company’s namesake family, the Hirshes, have stepped away from the day-to-day management of the buildings but will continue to direct the strategy and mission of the company.
Hirsh tenants, for example, will not have to deal with layers of bureaucracy when they deal with building management, Warren stressed. “You can get to a decision-maker in a phone call,” he said.
The Hirsh-family buildings have a long history in the fashion district. They were all constructed 90 to 100 years ago. Stanley Hirsh, a clothing manufacturer and entrepreneur, acquired a handful of the buildings in the early 1970s. He passed in 2003, and the City of Los Angeles honored his memory in 2016 by officially naming the intersection around Ninth and Los Angeles streets as Stanley Hirsh Square.
Owners also unveiled new names for some of their other properties. There’s theTrade Lofts, a two-building compound made up of the 719 S. Los AngelesMerchant’s Buildingand the 122 E. SeventhMercantile大楼.The Stanley Buildingnow serves as the new name for the 656 S. Los AngelesTerminal Building. Another member of the collective is theBendix Building, located at 1206 S. Maple St., which was turned into a space for artists studios a few years ago.
As pandemic restrictions eased, retail buyers returned to showrooms at fashion-district buildings including the加利福尼亚市场中心,The New Mart,Gerry Buildingand theLady Liberty Building. Warren said that buyer attendance numbers for the March洛杉矶Market Weekwere good. He also believes that the office-space market will rebound after a year of people working at home.
“Argument one says office space is not going to return; people are going to work from home,” he said. “Argument two says that people can’t wait to get back to the office; they’ve had enough of working from home. Which way does it play out? I think we’re going to see people coming back to the office because they miss the cultural vibe. Buyers want to touch, feel and see fabrics in person.”
Part of the job of The Hirsh Collective staff is to develop features that will make people want to work in a showroom building. Margot Garcia is Investors’ Property Services’ general manager and a career Hirsh employee who started working for the family 19 years ago. She said that the company would develop the Cooper’s 11th-floor events space as an area for market weeks, photo shoots, filming as well as other trade shows.
TheBrand Assemblytrade show is scheduled to be produced at the 11th-floor events space in October, Garcia said. The Cooper also will continue to focus on offering space for emerging brands in the building’s incubator and temporary areas. The company will be introducing services such as electronic package delivery to tenants, who can pick up those packages in secure, personal lockers at any time of the day.
Photos by Elizabeth Carababas.